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11 Easy to Apply SEO Tactics for Real Estate Agents

By Denver SEO News

More than 40% of prospective home buyers initiate their search online before reaching out to a real estate agent. If your real estate website doesn’t rank prominently in search results, potential clients may not discover your services. Elevate your online visibility with search engine optimization (SEO) to enhance your website’s rankings.

Explore these 11 straightforward SEO tactics tailored for real estate agents that you can implement immediately. By employing these SEO marketing strategies, you position yourself to secure a prime spot on search result pages.

Securing a higher rank than competing agents ensures that your website is the first point of contact for homebuyers. Enhancing your rankings not only fosters brand awareness but also drives increased website traffic. This, in turn, enables you to attract new clients and cultivate business growth.

Discover how to leverage SEO for real estate marketing today!

  1. Identify Target Audience Groups: Before delving into content creation and optimization, conduct thorough research. Define the specific demographics and psychographics of the homebuyers you aim to attract. Tailor your content to align with user intent based on factors such as location, age, gender, household income, buying behaviors, education, language, interests, hobbies, and career. Developing distinct buyer personas enables you to implement targeted marketing strategies for each group.
  2. Compile Keyword Lists: Conducting effective keyword research is crucial for successful SEO. Concentrate on location-based keywords relevant to real estate, such as “Real estate agents near me,” “Realtors near me,” and variations incorporating specific locations. Utilize tools like SEMRush, Keyword Planner, and Google Trends to identify target keywords, including longtail phrases that align with user intent.
  3. Perform Competitor Analysis: Gain valuable insights into search engine optimization by analyzing your competitors. Examine their blog content, identify targeted keywords, and assess the success of their posts through comments and social shares. Conduct a SWOT analysis to identify opportunities overlooked in their real estate marketing strategy.
  4. Implement Schema Markup: Enhance search engine understanding of your website content by incorporating schema markup. This markup allows search engines like Google to extract and display critical information, such as locations, pricing, and property dimensions, on search engine results pages (SERPs). Integrating schema markup can expand your presence on SERPs, resulting in increased clicks and improved rankings.
  5. Optimize Website Speed: Ensure your website’s speed is optimized, as Google favors fast-loading sites. A lagging website may lead visitors to leave without exploring your real estate listings, potentially causing missed conversion opportunities.
  6. Enhance User Experience: Prioritize a positive user experience (UX) on your website, as Google rewards sites that offer a seamless and user-friendly interface. Collaborate with an experienced real estate marketing agency specializing in web design and development to improve your website’s UX, fostering visitor retention.
  7. Produce High-Quality Content: Create compelling content on your blog to attract more visitors. Develop blog posts, FAQs, and case studies that address the questions and concerns of your clients, thereby enhancing your search visibility.
  8. Update Google My Business (GMB) Listing: Optimize your Google My Business (GMB) listing to appear prominently on Google SERPs when clients search for a real estate agent. Ensure that the information on your listing is accurate, encourage clients to post positive reviews, and provide regular updates to keep it current.
  9. Build Local Citations: Leverage local SEO strategies to expand your local presence. Utilize directories like Zillow, Trulia, Realtor.com, LandWatch, Movoto, and Homes.com to generate additional traffic and attract potential clients.
  10. Attract High-Authority Backlinks: Enhance your rankings by securing high-authority backlinks from reputable websites. Consider guest blogging and consistently produce high-quality content that encourages other websites to link to yours, thereby generating valuable backlinks.
  11. Collaborate with Professionals: Engage the expertise of an experienced SEO specialist to implement these real estate marketing tactics effectively. Partnering with professionals allows you to focus more on client interactions while reaping the benefits of improved rankings.

Build a stronger online presence and expand your real estate agency by incorporating these 11 effective SEO tactics. Don’t miss the opportunity to grow your business this year—initiate these strategies now. If you need assistance, we’re here to help. Let’s start the conversation about your marketing journey.

 

BENEFITS OF SEO

By Denver SEO News

The Benefits of SEO for Business Search engine optimization (SEO) is an important part of any businesss overall marketing strategy. SEO is the process of improving the visibility of a website in search engine results pages (SERPs). It involves optimizing content, developing links, and making sure that search engine bots can easily crawl and index a website.

With SEO, businesses can reach more potential customers and increase their online visibility, ultimately resulting in more sales and conversions.

Here are a few of the key benefits of SEO for businesses:

1. Increased Visibility One of the primary benefits of SEO is increased visibility. SEO can help businesses to appear at the top of SERPs, making it easier for potential customers to find them. This increased visibility leads to more traffic on the website, which, in turn, leads to more sales and conversions.

2. More Qualified Leads SEO also helps businesses to generate more qualified leads. Since SEO involves optimizing content for specific keywords, businesses can target potential customers who are actively searching for the products and services they offer. This helps to ensure that the leads they generate are more likely to convert into paying customers.

3. CostEffective SEO is also a very costeffective form of marketing. Unlike traditional forms of advertising, SEO does not require businesses to pay for their placements. Instead, they can focus on optimizing their content and building links to rank higher in SERPs. This makes it a great option for businesses with limited marketing budgets.

In conclusion, SEO is an essential part of any businesss overall marketing strategy. It can help businesses to reach more potential customers, generate more qualified leads, and achieve longterm results at a fraction of the cost of traditional forms of advertising. For these reasons, SEO is an invaluable tool for businesses looking to maximize their online visibility and reach more customers.

Things will get back to normal!

By Denver SEO News

COVID19 will NOT DEFEAT US!

Eventually, things will normalize.

It may be different, and there may be a new normal, but the world will stabilize.

And search engine marketing will still be one of the most effective ways to reach consumers.

Those that implement effective search engine marketing programs during the down-times will be primed to clean up when things normalize.

Especially those that invest in search engine optimization.

While you can see results from SEO in a short period of time, the overall effectiveness of SEO doesn’t happen overnight.

It takes time to get an SEO campaign to run effectively.

But in the time that we are dealing with global pandemonium, a business could create an SEO campaign that will reap results for years to come.

And those results could produce the revenue your business needs to make it through the inevitable hard times that are coming.

So I encourage all businesses to either continue or start aggressive search engine marketing efforts.

Search engine marketing is the most effective way to market your business in down-times.

We saw this to be the case in 2009, and things haven’t changed that much.

So get started today.

You’ll thank me tomorrow.

What happens if you stop doing SEO?

By Denver SEO News

The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.

Often, businesses want to stop and start SEO.

Some feel that taking a break won’t cause any issues.

But when a client suggests taking a break, you can explain the details of what will happen.

If you stop posting content correctly

When you stop publishing content, the following things happen:

  1. You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic.
  2. You stop creating new pages that can be linked to, and the number of links you earn goes down.
  3. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list.
  4. You stop generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
  5. You stop generating content that gets shared on social media, and thus, generates social media shares and traffic.
  6. You stop encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.

Overall, if you stop creating content, it says to Google that your website is no longer as active as it was and thus beginning the process of dying a slow death.

If you don’t watch for technical issues

Those without web experience often don’t understand that from a technical perspective, things often break for no real reason.

I’ve never seen a website that did not have at least a handful of technical SEO issues.

If you don’t monitor the technical aspects of your site, issues such as the following could arise:

  1. You block your website with robots.txt.
  2. You generate duplicate content.
  3. You accidentally push your development site into the index.

When you don’t monitor these things and fix them consistently, they start to add up. Think of it as a garden – it takes maintenance, or it starts to become overgrown.

It is incredibly important to stay technically correct, especially with new developments such as mobile usability, page speed, AMP and more.

If you don’t, you are sure to have an error at some point that will cost you down the line. Similarly, your tech stack will become so out of date that you can no longer compete in the market.

If you stop refreshing pages

When you refresh a page correctly, traffic will generally increase to that page 10% to 30%, sometimes more.

The reason for this is because Google sees the new text and the value it provides and wants to rank it higher.

Now, there are many ways to go about doing refreshes. Some of those include:

  1. Adding FAQs to the page
  2. Adding links to other articles
  3. Updating facts
  4. Updating dates
  5. Making the text longer
  6. Adding schema
  7. Changing a page template
  8. Etc.

Lately, the most important thing to look for when refreshing a page is whether or not it matches search intent, and if the page in question is better than the #1 ranking page.

My process includes doing a search, categorizing the query based on intent, analyzing the top pages, creating a new strategy for the page we are trying to get ranked, and refreshing as a result of that.

If you stop building new pages

Building new pages are harder for some industries than others.

For example, when I worked with a few firms in the outsources accounting space, the lower funnel terms were minimal. If you compare that to a large e-commerce site like Amazon, its terms are endless.

While that is the case, I believe websites should always be targeting new terms and organizing them by segment. Those segments should be prioritized based on business goals and tracked in a dashboard.

But if you stop building new pages, you’ll lose keyword growth momentum.

I highly recommend creating these pages for SEO, but additionally, these new pages can be excellent landing pages for paid search and paid media, in general.

As a website grows, it’s a great idea to create more landing pages that target specific keywords and audiences. This will improve quality score on the page side and conversion rates all around.

If you stop this process, you’ll lose your competitive advantage. The people who win in the future of the web will be the ones converting traffic for less.

If you stop watching out for bad links

If you stop doing SEO, your backlink profile can get out of control.

Lately, spammy links are worse than ever before.

When you watch your backlinks, you will see the following happen:

  1. People scrape your website content and keep the links in by accident.
  2. You get Google alerts from sites hacked by malware.
  3. Competitors try to do negative SEO on your site.

If you don’t update your disavow file once a month, you are putting your website rankings at risk. Lately, we have been doing it weekly for clients in competitive spaces.

If you stop watching out for stolen content

Go to your top landing page on your website right now.

Copy a block of text about three sentences long.

Put that text in quotes and search for it in Google. What do you see?

I’ll bet some of you will see other websites coming up for that content. Some might have even stolen from your website.

Now, think about the impact that can have if it happens across multiple pages on your site. Honestly, it can be devastating. Many times we find others have wholly duplicated a website, stolen key pages, or taken individual sections of a page.

When this happens, you need to address it.

  1. Rewrite the content on your site.
  2. Ask the other site to take it down.
  3. File a DMCA on them if needed.
  4. Consider sending them a cease and desist.
  5. Sometimes, you can contact the hosting company and ask them to remove the site.

Regardless, if you stop watching for stolen content, it could have an extremely negative effect on your business and rankings. This is something you need to catch right away.

Bottom line: Why you should not stop doing SEO

Obviously, you’re not going to stop doing SEO. We all know it is an amazing asset to improve search ranking and help your business grow. The work you do to create and update content along with the technical issues that are easily solved if they’re on your radar, all improve your bottom line. But you also need to ensure you are compliant with privacy regulations if you wish to remain on top.

The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction. I am a firm believer that all things online should be scaled as the business grows, SEO included.