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Organic Search Marketing is one of the most important long term Lead Generation strategies in the current business world. Today the chances of a prospective client searching for a query regarding a service or product in Google are really high. A Search Engine Watch survey suggests, Eighty-five percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Thus, Search Engine Optimization can provide tools to marketers which they can use to match qualified clients with their online content.