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A survey — which analyzed data from 72 million customers shopping on 86 different retailer sites — found that organic search results are still the most effective customer acquisition tool, accounting for 16 percent. Customers who arrive at a brand from an organic search are 54 percent more likely than average to stick with a particular brand, the report said. On the other hand, customers acquired through Twitter are much more fickle and are 23 percent less likely than average to stay brand-loyal. – “”

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