First of all, you have to understand the differences between local and national SEO…
The former is specially designed to boost the ranking of a specific website within a particular area. Local SEO is mostly used by businesses that activate in a specified location – small companies, for example.
On the other hand, national SEO is used to boost ranking on a national level. Businesses that want to attract customers from all over the country or who can provide products and services throughout the country use national SEO.
For example, a restaurant located in a touristic location might want to use national SEO to attract people. At the same time, a
manufacturing company or retailer may wish to ship products all over the country and even the world.