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Google’s Panda Algorithm, part 4 and 5 – Denver SEO answers.

4.  Duplicate text. It’s often referred to as “duplicate content”, but Panda really only frowns upon copied chunks of text. Images are fair game. Videos are fair game (except on YouTube). Text is where you should be careful. It’s OK to reuse small bits of text as quotes – if you properly mark them as quotes in context. Reusing text and passing it off as your original work, is a no-go. Do that on enough pages to hamper the quality of your site, and Panda will take action.

5.  Article spinning. This refers to attempts to avoid issues with duplicate content by rewriting text from another site. Unfortunately for those who try it, good content also needs to be original, and spinning often lowers the content’s quality as well (especially if you automate the process with software).

Tomorrow, Learn how to recover from Google’s “Panda”

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