Moving on to the Next Google “Bird” algorithm.
If you’ve ever dabbled in local SEO, you most likely know about the ranking factors involved in it.
But did you know Google uses them in a separate search algorithm?
Two algorithms – one for traditional web search, the other for local search. Such a divided approach returned less than ideal search results. An update was needed to make the two algorithms cooperate better, and so it was made.
The outcome?
A website’s rankings are now determined by its respective business’ location and distance from the user: the closer, the higher.
In addition, Google shortened its 7-pack and remade it into the 3-pack. It was certainly a great help to users… But for businesses, it’s now a priority to compete for those precious three positions.
