This algorithm update is the most likely to strike you. Google Panda evaluates websites based on the quality of their content. Pages with high-quality content are rewarded with higher ranking positions, and vice versa. It boils down to how good you are with on-page optimization.
What Triggers the Panda?
- Thin content. This doesn’t necessarily mean content with too few words. Need a demonstration? Type “is it Christmas?” in Google’s search bar and see what’s ranking first. The site checks the date and then just says Yes or No in your local language. I won’t encourage you to be laconic like a Spartan, though. When you create content, make sure it provides an explicit answer to the user’s search query.
Stay Tuned for number 2.
