What does it do?
Unlike Panda and Penguin, the purpose of Google Hummingbird wasn’t to change how websites are ranked – at least not as directly.
Hummingbird aimed to improve search itself: by interpreting the user intent behind a query, it made the algorithm return webpages that would be the most qualified for the task. The context around keywords became just as important as the keywords.
What lies in post-Hummingbird SEO?
Hummingbird started the era of semantic search as we know it.
How to meet its standards?
The key lies in understanding what exactly users want to find when searching online.
Most of the time it’s obvious, especially if the query is in the form of a question. Provide answers in your content and be generous with details, synonyms, and contextually related words.
It’s highly recommended to thoroughly research the subject before you write about it; that way, you will possess all the necessary vocabulary and the means to use it correctly.
Be careful: the point is to help your audience, not confuse them. You don’t want to come off as a pseudointellectual who tries too hard to fit in.