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2. Not Mastering the Keywords

Knowing your business-related keywords is one thing and mastering them is another. Being a master in keyword research, you should have understanding, which keywords will help to get sales and which keywords will work for brand awareness. You can’t mix both of them, so make a separate list of sales related keywords and brand awareness keywords. Use tools like Keywords planner, Semrush, Google Trends, Google etc to find out the best keywords for your business. Master the keywords or simply hire the masters of keywords for the job.