1. Ignoring the Mobile Users:
We already knew that mobile searches on Google have surpassed the desktop searches. If you are still ignoring the mobile users while creating an SEO strategy for your business, then believe me you are going to lose a bunch of sales. Generally, people consider page speed optimization is the only factor to target the mobile users, but this is not the end of the world. If you have a separate mobile website, then you need to take care of following points while targeting the mobile users:
• Present short and catchy web pages content to the mobile users
• Plan separate header and Meta tags (Not keywords focused) to target the mobile users
• Use short contact forms on the mobile website.
• Avoid ads in the content
