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Like any industry, the online marketing world is full of its own acronyms and jargon. For example, if increasing your website’s visibility has been a priority for your business, you might already be familiar with one important term:  SEO

SEO is an acronym for search engine optimization and refers to both on-site and off-site activities designed to improve a website’s performance in the natural search engine results pages. On-site SEO involves modifying page content to be as appealing as possible to the search engines, such as by adding target keywords into page title tags, headline tags and body content. Off-site SEO, on the other hand, involves strategies to encourage the creation of backlinks pointing back toward the site.

If you’re in search of a greater understanding of marketing language and concepts, here are explanations for eight more terms to help keep you from feeling lost as you explore the digital marketing world.

PPC is an acronym for pay-per-click  advertising, a website marketing method that involves bidding a rate that will be charged whenever a search user clicks on an ad. One popular PPC advertising platform is Google AdWords, which displays results in the sponsored listing area of the Google results pages.

2. SEM
This stands for search engine marketing, which is an umbrella term encompassing all the internet marketing techniques that can help increase a website’s visibility, including both SEO and PPC. Companies often use this term to cover the impact of all Web marketing activities on their revenue and profits.


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