Denver SEO NEWS: If Google’s Penguin Algorithm update had your online business scrambling, get ready for another significant search update. Matt Cutts, head of Google’s web spam team, has confirmed on Twitter that Google’s latest iteration of the Penguin update will be rolling out within the next few weeks.
Called “Penguin 2.0” by Cutts, the update is widely expected to continue the devaluing of link spam initiated by the first Penguin update release last April. The purpose of the original Penguin update was to weed out sites that attempt to game the Google’s search algorithms by using an excess of on- and off-page SEO Strategies.
In a video released this week, Cutts indicated that this anticipated change, “will go deeper and have more of an impact than the first version of [the initial] Penguin update.” Given that the first Penguin rollout affected a sizeable amount of search queries and led to a major outcry from webmasters, an even wider-reaching Penguin update should not be ignored.