Once again, Google has plans of updating their algorithm targeting websites that are NOT mobile friendly. Not only will this affect rankings for non-mobile websites, but in reality it does cost the business owners money. How? You might ask. When people are searching for products and services using their mobile devices (which is increasing daily), if a website is hard to navigate, hard to read, etc., potential customers simply click the back button and move on. Also, in conjunction with a mobile friendly website, if your phone number isn’t clickable and doesn’t autodial, this can cause the potential customer to click the back button and move on.
Get that website mobile friendly my friends, the sooner the better.