Maxim Edge is a trusted and knowledgeable resource for franchisors looking to develop an online marketing strategy and Franchise SEO campaign for their individual franchise locations. This is more important now than ever before with 97% of consumers turning to the web to find local business information (BIA/Kelsey). Data from Forrester suggests that by 2014 over half of all retail sales (over $1.4 trillion) will be web-influenced.
Benefits of Local Franchise SEO
Local Franchise SEO offers unique opportunities to build a very strong network and increase online popularity. Maxim Edge optimizes individual location web pages for each local franchise. This network of franchise web sites will increase links, an influential element to search engine rank. Higher rank will generate more leads for franchises. As such, the return on investment is very high as compared to other methods of marketing.
Our Franchise SEO services target each franchise location, which will be optimized for targeted keywords in their area as well as dominating Google Maps/Places.
CASE STUDY 1 – BLACK TIE SKIS
Black Tie Skis is a ski rental and snowboard rental company with locations in California, Colorado, Montana, Utah and Canada. At Black Tie Ski Rentals they decided to knock down the walls of a traditional ski shop and create North America’s premier ski rental delivery service. They were inspired by the idea of having Their service revolve around guests’ needs and consistently providing them with exceptional ski rental experiences.
Black Tie Skis had a relatively new website and a limited budget but realized the importance of utilizing SEO to get the most exposure. With competitors like Christy Sports, Sports Authority, and Ski Butler, we had our work cut out for us.
Working with their web-master, we made necessary On-Page optimization changes, analyzed their competitor websites and then started our campaign with 3 to 5 keyword variations.
During the first ski season we were able to gain 1st page rankings for each location as well as top positions on Google Maps/Places. Three years later and still going strong, each location is in the top 3 positions on all the major search engines for a majority of each locations keywords.
CASE STUDY #2 – CLEAR CHOICE DENTAL
Handling the SEO campaign for ClearChoice is an honor and we were excited to see such great results in such a short period of time. Having each location’s specific website URL ranked at or near the very top for Dental Implant related keywords spoke to our ability for ranking in Google maps as well as organically. Our services point to website domains as well as specific URLs within that domain. With their media presence and online exposure, Clear Choice is clearly, “The Choice” in Dental Implants.