Organic Search Marketing is one of the most important long term Lead Generation strategies in the current business world. Today the chances of a prospective client searching for a query regarding a service or product in Google are really high. A Search Engine Watch survey suggests, Eighty-five percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Thus, Search Engine Optimization can provide tools to marketers which they can use to match qualified clients with their online content.
If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise:
- 88% of consumers trust online reviews as much as personal recommendations. (BrightLocal)
- 18% of local mobile searches lead to a sale within one day. (Google)
- 50% of local mobile searchers are looking for business information like a local address. (Go-Globe)
- 50% of consumers who do a local search on their smartphone visit a store within a day. Same with 34% of consumers who searched on a computer or tablet. (Go-Globe)
Maxim Edge strives to rank client websites in Google Maps as well as organically. Our clients with a local focus can expect top rankings in Google Maps as well as organically. Marketing is about exposure with targeted traffic looking for specific products or services.
Find out what your SEO Score is today by clicking HERE
You probably already know LinkedIn as the platform for professionals who want to grow their careers. But did you know that LinkedIn can also serve as a source of quality sales intelligence?
Salespeople and entrepreneurs use LinkedIn to find, meet, and engage new prospects.
For example, you can use LinkedIn to:
Research and profile your ideal customer.
Search for industry keywords to optimize your visibility.
Establish your expertise among potential customers.
Sell yourself and your product.
Here are six tips to help you optimize your LinkedIn profile to get in touch with more prospects and boost your career as an entrepreneur.
Use LinkedIn as a Database for Customer Profiling
While others are using LinkedIn as a recruitment tool, you can also use it at part of your marketing strategy to profile your ideal customer. So, how do you find your customers?
First, make a list of typical job titles for your ideal client. Search for these titles using LinkedIn’s search bar. You will find thousands of potential profiles.
For example, if you search for a common title like “Sales Manager” you’ll get millions of results.
Click on a profile, even if that person is a connection, and scroll down to their groups. Continue to check profiles for groups until you notice a pattern. Join the groups that are reoccurring.
Once you’ve joined these groups, check out the discussions. Here you can run a search on industry keywords. See what people are looking for and what words pop up in their discussions. You’ll use these keywords to optimize your profile.
Optimize Your Profile With Industry Keywords
Once you know what your ideal customer is looking for, you can optimize your LinkedIn profile with keywords. Such optimization means that you’ll start showing up in search results.
The best place to add these keywords is in your profile headline and your summary. At the same time, you will want to evenly disperse keywords throughout your profile just as you would when you’ve figured out how to make a resume that attracts recruiters.
Once you’ve optimized your LinkedIn profile for industry keywords, your profile will start to rank in searches for that word.
You might want to try searching for your keywords as well to see what profiles appear. See how they’ve used the keyword throughout their profiles. That should give you an idea of what LinkedIn finds relevant for different keywords.
Join Groups and Establish Your Expertise
Once you’re ranking, you’ll want your profile to assure clients that you’ll deliver. If you establish yourself as trustworthy and an expert, you’re halfway there.
But how do you do that?
You’ll want to go back to the groups you’ve joined and have another look at the discussions. This time, focus on the questions people are asking. You can join the conversation by providing answers to these issues.
If you see people asking a question frequently, you can consider writing an article that directly addresses that problem. Publish it as a thought piece on your profile to establish your expertise on the subject.
It’s also a good idea to use the same language that your customers are using when they are voicing their questions and concerns. If they hear themselves in your advice, they are much more likely to find it relevant.
Pro Tip: While it may be obvious to most of you, having a professional profile picture is also a major part of making yourself trustworthy to clients. Just adding a picture gets you 11x more views. So, can you imagine the increase in views if your picture is great?
How to Create a Profile Headline and Summary That Sells
Finally, you’re easy to find, and you’re talking to your customers as an expert who understands their problems. Now, you need to sell.
LinkedIn automatically populates the Professional Headline field with your current job title.
As an entrepreneur, you’re better off creating a LinkedIn profile that reads less like a resume and more like an information page for your brand and services.
No one is interested in your title. Customers want to know right away what your brand is and what it can do for them. Your headline then should be 120 characters of “here’s what I can do for you.”
As mentioned above, you’ll still want to choose a couple of keywords for ranking purposes.
What about your profile summary?
Your summary should sell! Don’t be afraid to use this space to ask your customers to try out your product or give you recommendations. Use it to show how your offer stands out from others.
Pro Tip: Add 10-15 new contacts to your profile every day if possible. The more people you add, the more likely it is that you’ll show up as a suggested contact in other people’s feeds. The more you show up, the more visibility you have. And that is what converts.
LinkedIn is more than a network for job seekers and recruiters.
It’s the largest database of professionals in the world. And it would be a shame not to use such a resource to your benefit.
Every entrepreneur should have a clean and optimized LinkedIn profile.
Whether it’s for growing your network or scoring new deals, optimizing your LinkedIn profile is essential to making the most out of your presence on the platform.
We want to wish entrepreneurs everywhere a very prosperous New Year. Maxim Edge is looking at a busy year ahead as we ramp up our client’s marketing efforts in search for even more leads and prospects. We value our clients and always aim to give them the very best service possible. If it weren’t for our clients we wouldn’t exist. Maxim Edge is an old school business in a new, technical world. What does that mean, you ask. Our clients aren’t just another number to us. When they have questions, they get answers, if they need something changed on their site, it happens and it happens quickly. We believe in quick communication, on-time reporting, and of course results. If our clients aren’t making money, they wouldn’t stay with us for years.
If you’re a business in search for this kind of service and results and don’t know which direction to turn, give us a call today for a no-hassle conversation.
Happy New Year!
We work with a lot of different companies, in a lot of different niches and some of them call us to handle their seasonal SEO. I have never believed in a Seasonal SEO campaign simply because it takes time to get websites ranked. Can we do it? Yes, but it’s a gamble, expecially with the complexity of SEO in recent years. I much prefer to work on campaigns every month, all year long in order to get my client’s websites ranked.
Having managed banks for years, I learned that people would come to me for a business loan or personal loan because they needed the money for growth, or supplies, or payroll. The only problem is that by the time they came to me, they had already ruined their credit, didn’t have proof of substantial income or collateral…in other words, they were TOO LATE. This is the same concept with SEO, if you want to get ranked for the busy Holiday Season, you can’t come to us in October and expect to be on page one for your most competitive keywords by Christmas. Again, it takes time.
The same is true when I talk to potential clients and they say that they are too busy. I get it, but what happens when that busy streak stops? You want to be ahead of the situation and have your website in prime ranking position all the time.
We specialize in SEO, Local SEO, Google maps and much more, call us today if you need more information.
Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates,companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation.
Once again, Google has plans of updating their algorithm targeting websites that are NOT mobile friendly. Not only will this affect rankings for non-mobile websites, but in reality it does cost the business owners money. How? You might ask. When people are searching for products and services using their mobile devices (which is increasing daily), if a website is hard to navigate, hard to read, etc., potential customers simply click the back button and move on. Also, in conjunction with a mobile friendly website, if your phone number isn’t clickable and doesn’t autodial, this can cause the potential customer to click the back button and move on.
Get that website mobile friendly my friends, the sooner the better.
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
Google has removed the Google+ account requirement for those leaving reviews on local businesses within Google Maps. In addition, Google has updated the user interface for adding reviews while in the search results screen.
Is your business website showing up in the top 3 positions on Google Maps? This is considered prime real estate because this top 3 listings show up on the 1st page of Google. Maxim Edge specializes in Local SEO and we have several examples of clients in those top 3 spots as well as organically on the 1st page. We aim to generate the very best return on investment for our client’s hard earned marketing dollars. Give us a call if you have any questions on Local SEO in Denver and the surrounding areas.
Maxim Edge is constantly looking to do things better and we continue to reach a larger audience. We recently took on new client in Houston, helping with a new website and local marketing. It has been really exciting growing our name and reaching new clients all over the United States.
Maxim Edge offers Parker SEO and Denver SEO services as well as website design, mobile design, Google Maps, brand creation and so much more.
Looking to get your business noticed online for targeted, highly searched keywords, give us a call and we will be happy to discuss options that fit your needs.